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Ignition · stage 1 of 5

Ignition

Ideas in. Products out.

A one-owner product studio. Claude and ChatGPT do the heavy work, and nothing ships without the owner's stamp.

See the process

Scroll to strike the metal.

Discovery

Find the real problem.

Research starts with problems people already pay to solve, with competitors and prices on the table.

Refinement

Proof before effort.

Every idea is scored on pain, buying power and urgency, then tested with a sales page before anything is built.

  • Scored ideas
  • Demand test first

Precision

Built to the brief.

Product Forge drafts it section by section. ChatGPT argues against it, Claude revises, and every fact gets checked.

Conquest

Approved, then sold.

The owner approves the Whop listing. Only then does it go live, and the numbers decide what comes next.

  • Owner approval
  • Sold on Whop

Seven steps from idea to sale.

  1. 01

    Research

    Claude finds a problem people already pay to solve, with competitors and prices.

  2. 02

    Challenge

    ChatGPT argues against the idea. Gemini settles any disputed fact.

  3. 03

    Test the offer

    A sales page and a free sample go up first. Interest is measured before production.

  4. 04

    Build

    Product Forge drafts the product, with room for the owner's own stories and numbers.

  5. 05

    Review

    ChatGPT critiques the draft, Claude revises it, and every fact is checked.

  6. 06

    List

    Claude drafts the Whop listing. The owner approves it and publishes.

  7. 07

    Measure

    After 14 days, visitors, sales, refunds and hours spent decide what happens next.

One owner. Three models.

The finished gold emblem rising from the ingot on the anvil

Dre

Owner

Picks the product, approves anything that publishes, sends or spends, and keeps the final word.

Claude

Builder

Architecture, research, building the product, listings and scheduling.

ChatGPT

Visual director and critic

Visual direction, images, user experience and quality control. Argues the other side.

Gemini

Tie-breaker

Investigates a claim when the other two disagree.

“Nothing goes live, gets sent, or costs money without the owner’s approval.”

The first house rule